NI Chamber Blog

NI Chamber's Essential Business Membership improves brand visibility

Written by Stevie Langford | Oct 11, 2024 1:28:04 PM

As an Essential member of NI Chamber, are you using your ‘profile enhancement’ benefit?  

Essential members of Northern Ireland Chamber of Commerce have free and unlimited access to a wide range of advantages. One of the most influential benefits the Essential membership has to offer is the ability to seamlessly promote your business.  

If you aren’t sure what an NI Chamber Essential membership is, what profile enhancement is – or you have an Essential membership but would like to learn more about it and how to use your ‘Member News’ benefit in particular then you’ve come to the right place. 

In this article, we'll discuss:  

 

What is NI Chamber’s Essential membership?

NI Chamber's Essential Business Membership is a comprehensive package designed to support and promote businesses with less than 50 employees.  

This membership tier offers a range of benefits aimed at increasing visibility, providing valuable resources, and connecting members with a vast network of business decision-makers across Northern Ireland and beyond. 

 

How can I use NI Chamber to promote my business? 

One of the key advantages of Essential membership is the ability to promote your business.  

This feature leverages NI Chamber's extensive network and respected brand to amplify your business's message and enhance its market presence.  

The profile enhancement benefit includes the ability to participate in NI Chamber’s promotional services and share your latest news story such as a new product launch; a new hire; contract wins; appointments; expansion plans; award nominations, the list goes on!   

 

What are the advantages of profile enhancement? 

Profile enhancement through NI Chamber offers a powerful boost to your business's visibility and credibility. Let's explore the key advantages: 

Reach a vast, engaged audience 

When you enhance your profile through NI Chamber, you're not just connecting with any audience – you're reaching 10,000 readers of our newsletter: Ambition Weekly. Add to that the thousands of visitors to the NI Chamber website, and you have a substantial platform for showcasing your business. 

Connect with decision-makers 

The NI Chamber network isn't just large; it's filled with the right people. Your enhanced profile puts you in front of business leaders and decision-makers across various industries. This targeted exposure can lead to valuable connections and opportunities. 

Open doors to networking 

Profile enhancement is about being seen – being present. As your visibility increases, so do your opportunities to network at NI Chamber events. These connections can lead to partnerships, collaborations, and new business opportunities. 

Stay agile with timely communication 

In today's fast-paced business environment, the ability to communicate quickly is crucial. The Member News platform allows you to share your latest news and achievements in real time, keeping your business agile and your audience informed. 

 

Enhance your profile by sharing your news on our website 

The Member News platform is a cornerstone of NI Chamber's profile enhancement benefit. This powerful tool offers Essential members a direct line to boost their online presence. Here's how you can make the most of it: 

Take control with the self-service portal 

Gone are the days of waiting for someone else to share your news. With the Member News self-service portal, you're in the driver's seat. Upload your stories directly to the NI Chamber website, ensuring your news is timely and presented exactly as you want it. 

 

 

Enjoy multi-channel exposure 

Your news doesn't just sit on the website – it gets amplified. When you share through Member News, your updates are featured prominently on the NI Chamber website and included in weekly e-newsletters. This multi-channel approach ensures maximum visibility for your announcements. 

Share diverse content to tell your story 

Member News isn't just for one type of update. Use it to share a wide range of content that paints a full picture of your business: 

  • Announce exciting new product launches 
  • Celebrate contract wins and business milestones 
  • Introduce new team members and appointments 
  • Showcase your commitment to the community through CSR initiatives 

Whatever your news, Member News provides the platform to share it. 

Build your brand and establish authority 

Consistent presence is key to building a strong brand. When you regularly share updates through Member News, you keep your business top-of-mind among potential clients and partners. Moreover, sharing your expertise and achievements helps establish your authority in your industry. 

Connect your news to opportunities 

Your Member News updates don't exist in isolation. They can spark interest that leads to further opportunities within the NI Chamber network. A news item about a new product could catch the eye of a potential distributor, or an announcement about a CSR initiative might lead to a speaking opportunity at an upcoming event. 

The Member News platform opens doors to new possibilities for your business. It's a powerful tool that, when used effectively, can significantly amplify your voice in the Northern Ireland business community and beyond. 

 

Other benefits of your NI Chamber Essential membership

Beyond profile enhancement, Essential membership offers a wealth of additional benefits: 

  • Access to events: Attend over 110 events per year, connecting with approximately 7,800 delegates. 
  • Access to advocacy: Opportunity to have your business interests represented through NI Chamber's well-connected voice in government discussions. 
  • Ambition Magazine: Receive copies of this award-winning business publication. 
  • Networking: Connect with NI Chamber's wider network through Chambers Ireland and British Chambers of Commerce. 
  • Business Support Services 
    • Discounted export documentation service 
    • Discounted AA Roadside Assistance and Chamber Health Plan with Westfield Health 

  • Quest Services: Unlimited access to HR, Legal, Health & Safety, and Tax support, including:
     
     
    • £1,000,000 Legal Expenses Insurance (includes employment cover and tax enquiry cover) 
    • Advice lines 
    • Document libraries 

 

Essential Business Membership FAQs   

Q: Who is eligible for Essential Business Membership?  

A: Essential membership is for companies with less than 50 employees. 

Q: What is Quest and what services does it offer?  

A: Quest is a specialist provider of HR, health and safety services. As part of your Essential membership, you get unlimited access to: 

  • HR, Legal, Health & Safety, and Tax advice lines 
  • Document libraries with over 130 HR and health and safety templates 
  • £1,000,000 Legal Expenses Insurance 
  • One-to-one Health and Safety 'Health Check' consultations 

Q: How can I access the Member News platform?  

A: You can log in to the NI Chamber website using your personal username and password provided to you upon becoming a member. 

 

Need help setting up your NI Chamber Essential membership? 

We’re on hand to help you set up your membership and reap the wealth of benefits it has to offer.  

To get in touch, you can fill out the contact form on this page, or contact the Business Development team directly. Email johnny.tremlett@northernirelandchamber.com.  

 

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